Course highlights

What you'll learn in the course, including market analysis, commercialization, and more.

  • Analyze the landscape

    Learn how to assess where your business sits within the competitive landscape through understanding your value propositions, customer segments, and more.

  • Identify key channels, partnerships, and revenue streams

    Explore different distribution channels and revenue streams, plus key partnerships that can help support your business goals.

  • Develop marketing and commercialization strategies

    Begin building a marketing strategy to reach your audience, plus learn more about go-to-market and commercialization best practices.

Course curriculum

    1. Goals and Expectations

    2. Welcome! Let's Get To Know You

    1. Business Model Canvas Introduction

    2. Knowledge Check

    1. Value Proposition

    2. Knowledge Check

    1. Creating Your Cash Budget to Organize Your Funding

    1. Cash Budgets: Expanding & Extending Your Runway

    2. Capital Through Debt Financing

    1. Navigating Federal Funding Part 1

    2. Navigating Federal Funding Part 2

About this course

  • Free
  • 21 lessons
  • 2.5 hours of video content

Dive into the fundamentals of building your business

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