Course highlights

What you'll learn in the course, including market analysis, commercialization, and more.

  • Analyze the landscape

    Learn how to assess where your business sits within the competitive landscape through understanding your value propositions, customer segments, and more.

  • Identify key channels, partnerships, and revenue streams

    Explore different distribution channels and revenue streams, plus key partnerships that can help support your business goals.

  • Develop marketing and commercialization strategies

    Begin building a marketing strategy to reach your audience, plus learn more about go-to-market and commercialization best practices.

Course curriculum

    1. Business Model Canvas

    2. Knowledge Check

    1. Value Proposition

    2. Knowledge Check

    1. Customer Segments

    2. Knowledge Check

    1. Channels and Customer Relationships

    2. Knowledge Check

    1. Commercialization Strategy

    2. Knowledge Check

    1. Key Resources, Activities, Partnerships, and Cost Structure

    2. Knowledge Check

About this course

  • Free
  • 14 lessons
  • 1 hour of video content

Dive into the fundamentals of building your business

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